GetFasTrak.org

(In Collaboration with Polytechnic Marketing)
Creative Director/Strategic Recommendations/Content Creation: PolyTechnic Marketing
Design: PolyTechnic Marketing
Build: Studio 678

This project is a powerful demonstration of how Studio 678 partners with leading creative agencies to deliver complex, high-visibility digital experiences.

The Challenge: Clarity for a Complex Audience

When Bay Area transportation agencies introduce new rules for carpool lanes and toll tags, the public needs clear, authoritative information that is easy to navigate and technically flawless. Polytechnic Marketing crafted the distinctive branding and concise, strategic content for this campaign, and Studio 678 was engaged to build the website infrastructure that brought this vision to life.

Our Role: Technical Execution and Seamless Functionality

Studio 678 provided the full web development and implementation for GetFasTrak.org, ensuring the site was:

  • Responsive and Fast: Built using best practices for today’s internet and responsive design for optimal viewing on all screen sizes, from desktop to smartphone.
  • Technically Robust: Engineered to handle the detailed information structure required to explain complex rule changes for six different bridges and new express lanes.
  • Collaboratively Built: We seamlessly integrated the creative assets and strategic vision from Polytechnic Marketing, demonstrating our ability to play well with others and execute a custom design that matches a professional agency’s vision.

The Result: A Dynamic and Authoritative Digital Resource

The GetFasTrak.org website serves as a central, dynamic point for public information, ensuring millions of commuters can easily understand the new rules, what tags they need, and how to get them. It is a great example of how strategic design, expert content, and flawless technical development work together to serve a major organizational goal.

Key Takeaway for Established Businesses

Whether you’re working with your own in-house team or a premier marketing agency, Studio 678 provides the expert development partnership needed to transform a grand creative vision into a high-performance, custom-designed digital reality.