The following screen shot is taken from the JuiceKit keyword tree visualization tool using data from the True Confections Custom Wedding & Special Event Cakes google analytics account for the past 30 days. Click on the following image to enlarge it. Please note, the tool allows you to mouse over each keyword to reveal more data – not shown in this screen shot.

Example of Keyword Tree Visualization Tool using Google Analytics data (based on past 30 days) click to enlarge

The tool reveals the following insights into the keywords which brought people to your site:

Keyword Usage

Keywords can be analyzed in terms of keywords that relate to your specified keyword. In the example provided below (click on the image above for larger view) the keyword “cakes” was entered as a search term for the keyword tree tool. The results show the keyword phrases what were searched on that brought people to the site. It also shows all the various combinations of search phrases in which “cakes” was used and shows if the related search words appeared before or after our chosen keyword. For instance, custom cakes or wedding cakes or cakes in berkeley. This is a great way to unearth search phrases that you might not have thought about or targeted for your web page.

The Popularity of the Search Keywords

Keywords that are larger were searched upon the most. In the example provided, wedding was the most popular keyword used in searches.

The Bounce Rate* for the Search Keywords

In my opinion this is where this tool really gets interesting. The keywords are color coded. Keywords which are green have a low bounce rate meaning people stayed on the site longer using these search terms, whereas keywords in red have a high bounce rate – meaning people left the site using these keywords. Keywords displayed in white have a medium bounce rate.

In the example, while wedding was the most popular search term, custom cakes or custom made cakes had a lower bounce rate, indicating this is a nice niche search term for True Confections Cakes. Similarly, the search term specialty cakes, is not only less popular (displayed in a small font size indicating a lower search volume) but it also appears in red meaning it has a high bounce rate.

Other Metrics

In addition to the bounce rate, the tool also allows for displaying data by % new visitors or Avg. time on site.

* Google’s Definition of Bounce Rate
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Analytics Visualization Keyword Tree YouTube Video

The following is a tutorial YouTube video which demonstrates how to use the visualization keyword tool.

The meta description can be thought of as the description of what the current web page is about. Because the meta description also appears under the main title link (which comes from the title tag), the description can also be thought of as ad copy, as it encourages the user to click on the search result link.

If you do not include a meta description, google will grab content from the contents of the current page. This could include navigation buttons or other elements on the page that might not be from the main content area. Providing a meta description allows you to dictate what shows up in a search result listing.

Keep in mind the meta description is around 160 characters in length including spaces. To save space, you might consider NOT duplicating text already included in the search result title link (title tag) appearing just above the description. An example might be not to repeat your company name, as that might already be in the title link.

For a visual of how the title tag and meta description play out in a google search result, click on the following image and view the last entry for Deep Healing Acupuncture:

Google Search Result Example

This listing appears before the other “organic” search results, including yelp and yellow pages and is therefore very helpful if you can get your business to appear there. Sometimes this is difficult in a competitive business area such as Real Estate Agent.

But it can be very powerful. I often get people who find me there when doing a search on ” Web Design Oakland ”

To get listed, gather information about your business in a document that you can cut and paste with your contact information, a short description about your business and perhaps a photo or two.

Then go to the following url:

http://www.google.com/local/add

You will need a google account, so either sign in if you have one or register for one. Once that is done, then you may begin to “create a profile” within your Google account.

You can even include coupons for users who find you on the web, have clients write reviews, and include information about street parking and hours of business operations.

Once you get listed you should begin to see more traffic to your website and hopefully more phone calls as well!

We’re a featured Oakland web design company in California web design company directory at Finders – US web designers directory